Google Automotive Trends Report Shows What People Want Out of Their Cars
Every year, Google publishes a report on trends for the automotive industry. This is different from other industry trend reports, because it comes from searches typed by Google users. Market research firms often rely on focus groups, consumer surveys, and complex formulas. Of course, Google is privy to a data set many envy, so it leverages that advantage. The idea, as claimed by the tech giant, is that this sampling of buyer interests and intents is more representative of the whole range of consumers in different markets. I won’t bore you with Google’s methodology, since you can read all about it in the report.
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