Company: Wermo
Industry: wooden furniture
Services used: photorealistic images and technical drawings
Benefits of using GrabCAD:
- 2-3 weeks shorter sales cycle
- Increased customer satisfaction
- Lower costs for product development
About Wermo
Wermo is one of the oldest and best known custom furniture manufacturers in the region making wooden furniture for large Scandinavian and German retailers.
How Wermo uses GrabCAD
Wermo customers send their ideas - sketches of commodes, cabinets, shelves and showcase cabinets which they think would complement their assortment in shops, by e-mail to Wermo. Wermo’s head designer then checks the sketches and upload them to GrabCAD to order photorealistic images of the sketched ideas.
GrabCAD creates rendered photorealistic images based on the input and delivers finished work back in 48 hours. Wermo in return forwards it to customer for their feedback. Accurate and realistic 3D images allow customer to understand what their idea will look like in reality and whether all the proportions of different elements are aesthetically pleasing and would fit together with the selection of coatings. After approving the design, GrabCAD makes the technical drawings that Wermo can then use for manufacturing the furniture.
GrabCAD’s fast turnaround time of 48 hours enables Wermo to shorten its sales cycle and accelerate the process of satisfying the customer. Moreover, this helps to increase the sales as the retail chains already expect Wermo’s feedback with 3D images. There almost 0 chance of misunderstanding between the customer’s initial idea and the finished product. As the orders are mainly done by Wermo’s sales team who don’t have CAD software then rendered photorealistic images are the natural medium to show off the work.
Alternative - Wermo before using GrabCAD
Before turning to GrabCAD, Wermo used to start with the product development after receiving sketches from customers. The process to create drawings, make prototypes, send photos for customer’s feedback always took many weeks. All in all the sequence of activities was inconvenient and stretching the sales cycle up to 6 weeks.
Using GrabCAD has cut Wermo’s sales cycle by 2-3 weeks and increased monthly revenues.
Learn more about or CAD services to see how GrabCAD can help your business.
