Author Archive for Scott Cleveland

About Scott Cleveland

Scott is a recognized PLM subject matter expert with over 25 years experience in PLM consulting. In his career Scott has served most leading aerospace & defense companies and many leading Fortune 500 companies, including Cisco Systems and Sun Microsystems, and helped them with the evaluation, implementation and operation of enterprise-wide PLM practices, processes and technologies. He specializes in PLM education, assessments, requirements definition, ROI analysis and process optimization.

The PDM Buyer’s Journey: Don’t Miss a Step

Last week I pointed out that companies don’t purchase software; they purchase a solution to a problem. Buying a solution to a problem is a journey. A journey with many... read more →

August 12, 2014
Scott Cleveland
Engineering, PDM

No one wants to buy software. And they never did.

Theodore Levitt, a legendary professor of marketing at Harvard, once said: "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." Drills or software, it doesn’t really... read more →

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Author Archive for Scott Cleveland

About Scott Cleveland

The Cloud isn’t a Mystery

The PDM Buyer’s Journey: Don’t Miss a Step

No one wants to buy software. And they never did.

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