Author Archive

Bugatti Chiron: An Engineering Marvel

It’s difficult to look at the Bugatti Chiron and not get caught up in this hyper car’s striking exterior design. The approximate $2.5 million price tag can also leave you in awe. Then there’s the earth-shattering 8.0-liter W-16 quad-turbo engine and the 1,479 bhp it produces, plus the 261-mph top speed. That’s incredible, especially considering the vehicle weighs about 4,400 pounds.

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Augmented Reality is Coming to Your Car Dealership

The automotive industry has toyed with the idea of using augmented reality for years. Most applications have stayed in the realm of concepts, but Porsche is making strides toward real-world application.

Instead of helping drivers to spot dangers on the road like Jaguar and Land Rover, or supplying first responders with 3D schematics of vehicles like Daimler, Porsche is applying augmented reality in dealership service departments. It will be technicians wearing smart glasses, instead of customers, opening a world of possibilities.

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Why Clay Continues to be Key in Car Design

With modern, cutting-edge technology, it might be a surprising fact that the automotive industry still relies heavily on clay models for car designs. That might sound brutish, considering the advanced techniques designers have at their disposal. After all, companies like Ford can create vehicle platforms digitally so thoroughly they can run the cars through thousands of virtual crashes on super computers to eliminate inherent safety weak points.

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Why Toyota Boasts Superior Reliability

Australians in the Outback have a saying: if you want to get there, drive a Land Rover; if you want to get back, drive a Land Cruiser.

It's no secret Toyota makes some tough and highly reliable vehicles. That fact irks some people who don't share the love. They take issue with any number of problems with Toyota as a brand and company. But that doesn't eliminate the question of why Toyota's been so successful at the reliability game, even despite some recent controversy.

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